Practical guides and case studies for brands selling on marketplaces.
AMAZON GUIDE
Work out whether the drop came from traffic, conversion, price or availability before changing your ad budget.
AMAZON ADVERTISING
Use both ratios to understand ad efficiency and how much of your Amazon sales goes towards ads.
MARKETPLACE LAUNCHES
Build a per-order estimate before committing to inventory, discounts or launch visibility.
LISTING DESIGN
Check the offer, the traffic and the product page to find what is holding conversion back.
MARKETPLACE PRICING
Calculate the extra units a discount needs to generate before you commit to a deal.
AMAZON ADVERTISING
Use search terms to distinguish demand you already have from demand you want to build.
MARKETPLACE MARKETING
Work out the sales lift a paid placement needs and what to ask for before booking it.
CASE STUDY · CHOKO
How Brinko built Choko’s website and organised its collection pages around how parents shop for kids’ hair accessories.
CASE STUDY · CHOKO
How Brinko worked on Choko’s marketplace listings, product images and copy for kids’ hair accessories.