CASE STUDY · CHOKO
Brinko built marketplace listings for Choko and worked on the product imagery and copy that shoppers use to compare accessories.
A listing checklist for small accessories
At a glance
Make the accessory type, main colour and pack count clear wherever they apply.
On closer inspection
Use a detail image to show texture, embellishments or construction that the main image cannot show clearly.
Before buying
Check that product images, the title and variant details all describe the same item.
Choko storefront photo. The close-up shows the lace bow and pearl detailing.
Make the product easy to identify
For accessories such as bows and headbands, the listing needs to make the product type and design clear. The title, images and product details should agree on what the shopper will receive.
Use images to answer buying questions
Product images carry much of the explanation on a marketplace listing. The gallery can show the shape, colour and visible details of the accessory, while the copy can explain pack contents or other details that are hard to see in an image.
Keep search language close to the product
The copy uses the words shoppers would use to find the accessory, such as bow, headband or birthday crown. Occasion and design details help shoppers distinguish similar products when those details are relevant.
Why small details matter here
A bow’s shape, a hairband’s finish or the placement of pearls can be the difference between similar designs. An image that reads well as a small thumbnail and a second image that shows the detail give shoppers two ways to compare. Keep written specifications tied to the product actually pictured.
What to measure after a listing change
Review click-through and conversion separately for the exact product or variation. If clicks rise but conversion stays flat, revisit the offer, delivery promise and gallery. Compare like-for-like windows so a price change or promotion does not get mistaken for an imagery effect.