CASE STUDY · CHOKO
Choko is a kids’ hair accessories brand. Brinko built its Shopify website and worked on collection SEO so shoppers could find products by accessory type or occasion.
Choko collection layout · from browsing to detail
Collection intro
Name the accessory or occasion and give shoppers a short orientation.
Product grid
Let shoppers get straight to the available designs.
Buying guidance
Use the space below the grid for detailed collection copy and relevant FAQs.
Build the shop around how people browse
The site groups products into collections such as bows, headbands, birthday crowns and scrunchies. That gives a parent shopping for a birthday a different starting point from someone looking for everyday accessories.
Give products and SEO copy distinct jobs
The collection layout gives shoppers a short introduction before the product grid. Longer descriptions and FAQs sit below the products, where shoppers can read them when they need more context.
Work within Shopify’s theme structure
Brinko used the collection template to apply that layout consistently across collections. The structure lets Choko add products or revise collection copy as its assortment changes.
One structure across collections
Choko’s collections cover both product types and occasions. A shopper arriving for baby headbands can browse the assortment directly, while a shopper choosing a birthday accessory can use the collection guidance to narrow the options. The shared Shopify template keeps the product-first structure consistent as new collections are added.
What to measure over time
Compare Search Console impressions, clicks and click-through rate by collection. Review which page shows up for each buying query and track whether shoppers reach product pages from the collection. Look at comparable periods for occasion-led collections, where demand can change sharply with the calendar.